LODO C&D – LODO CONCEPT & DESIGN:
The bottle, label, and packaging that represent a style
BEST BOTTLE, BEST LABEL, BEST PACKAGING
Photo Credits Giovanni Gastel
Gisella Borioli, “Milanese”, journalist and art director, studied Visualising with Giancarlo Iliprandi in Milan, New Media at UCLA in Los Angeles, taught at the Brera Academy and in other specialization courses. She was already, at very young age, in the editorial office at the birth of l’Ottagono, an architecture and design magazine, then moved to Condé Nast called by Flavio Lucchini with whom she will partner in life and work. Director responsible for numerous newspapers, author of image and costume books, television programs, artistic and visual projects, she has always combined fashion with design with art, with a 360 ° vision of contemporary creativity.
She has directed the Superstudio group since the 1980s. She paved the way for the Fuorisalone spread in the Milan districts starting from the two Superstudio offices in the Tortona area, thus starting the transformation of a post-industrial area into the creative heart of the city. In 2021 she founded the brand new Superstudio Maxi in the Barona area, a new hub for culture and events. She was included among the protagonists of the exhibition “W. Women in Italian Design “at the Milan Triennale in 2016. In addition to numerous awards in Italy and abroad, she received the Golden Ambrogino from the City of Milan in 2014. She lives in Milan, Paris, Corsica and Dubai.